Proximity will no longer determine who you spend your time with. In this blog I summarize how Augmented Reality (AR) and Virtual Reality (VR) have changed and questioned the very fundamentals of physics and social engagements.

Uncanny Valley, a short film written and directed by Argentinean filmmaker Federico Heller, paints a very grim picture of virtual reality. Heller shows a future populated by a burnout generation, VR junkies who lost touch with reality and survive only to sustain their virtual existence. That in many ways could be a stretch of his imagination, but even if it is, there are no second thoughts about how the "Virtual" world is taking away "Reality" from many.

Virtual reality is a powerful communication tool, however without the right ingredients it has the possibility to end up on the shelf.  That one key ingredient is storytelling.  The power of storytelling is immense, enabling the realism in the virtual world - it is the anchor, and without it a strong campaign return on investment (ROI) is unlikely.