Have you ever witnessed a virtual reality virgins’ reaction from trying VR for the first time? It usually consists of a ‘wow,’ (sometimes a squeal) or just pure delight. It is no wonder that Google, Nielsen and a whole host of researchers are finding conclusions from studies that Virtual Reality and 360 degree video have a direct, and significant impact on customer engagement. In comparison to standard 2D video, we are seeing not only a higher CTR, increased completed video views, but now also increased brand recall, and greater content recall.
