15 million downloads

Pokémon Go has taken the world by storm this summer, within a week of its release in the US, this augmented reality game topped 15 million downloads on Apple's App Store and Google Play, according to estimates from research firm SensorTower. The numbers are backing the idea that Pokémon Go is changing and shaping the world of new media technologies as we know it, but I can’t help to raise this question: Is it just a fad? The game itself brings back the nostalgia of playing the original Pokémon games Red and Blue on the Gameboy with the 8bit graphics. Playing in the dark using a torch to shine on the screen of the Gameboy to battle the ‘Elite Four’ but today it’s so much more; the integrated AR element in Pokémon Go will strive companies to push for their own AR/VR strategies.