To support the launch of Lufthansa’s new Premium Economy class, Happy Finish, working alongside creative agency Space, has created a world-first in Augmented Reality (AR) for both iPhone and iPad. The app gives users first-hand experience of Premium Economy seating, extolling the added comfort and benefits over regular Economy travel.
The app achieves this in a fun, engaging way, which encourages participation around some important messaging. The user is prompted to grab a plain sheet of paper and draw a simple sketch that relates to one of the new destinations on offer; such as Mexico City, Beijing, Sao Paulo and Chicago.
With the aid of Vuforia’s new User Defined Marker technology, that sketch becomes a marker, triggering a life-size 360-degree animation of the Premium Economy seat, being built in AR. The user can then interact with the seat – exploring features of the new class.
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