Happy Finish created two world first Virtual Reality Commercials for Becker Beer in conjunction with Madre and Metropolis films
With a brief from Becker Beer and global advertising agency Madre to create something ‘surreal’, we were invited by production house Metropolis Films, one of the biggest Latin America video production houses, to help create two fully immersive 360-degree virtual reality experiences.
They wanted us to shoot two commercials for Becker Beer: the ‘Inflaboys’ experience, shot from a drone at a Chilean beach, and the ‘Chinchi Tower’ helicopter experience. Both of them were shown as an advertisement to enjoy with a Google cardboard from home.
For this purpose, Becker Beer developed its own smartphone application and distributed Google cardboard headsets using a very interesting method. They allowed consumers to turn the packaging of the 24-can box of Becker Beer into a branded cardboard headset. 
Becker Beer and Madre's objective was to create something surreal and daring. Both commercials were a success and Becker Beer's position as an early adopter of 360 VR earned them great PR and social media exposure.
Watch our making of video here
Click here for the teaser film
Click here to see how the ‘Beer Box To headset’ works
See the ‘Inflaboys’ beach experience here
See the ‘Chinchi Tower’ helicopter experience here
