White Lodge, Dvein and Happy Finish have partnered with River Island, Google and the British Fashion council to create the world’s first Virtual Reality Fashion Film and app to promote the new Jean Pierre Braganza capsule collection available from River Island and launched during London Fashion Week. Inspired by the bold visual designs and palette of Jean Pierre’s Design Forum Collection, Spanish directing collective Dvein created an extraordinary futuristic world where organic and mechanical elements combine to awaken a powerful female force!
The video elements were repurposed or recreated by the Interactive team at Happy Finish to create a bespoke 360° Virtual Reality experience that echoes DVein’s film but is itself a stand alone experience. It can be played using a Google Cardboard headset or enjoyed in 2D on any iOs or Android smartphone.
The film and app were launched at an exclusive breakfast event co-hosted by the British Fashion Council as part of London Fashion Week. The response across the fashion and technology press has been amazing. The future of fashion and visual technology are going to be very much aligned and with our vast experience creating high end fashion imagery at Happy Finish we are excited by what we can do over the coming months and years…watch this space.
