October saw a delegation of the UK's most capable and successful production, digital, interactive and VFX companies descend on China to meet its top advertising professionals. Happy Finish CEO Simon Gosling was honoured to be invited and talk about Virtual and Augmented Reality and what's on the horizon for this emerging tech.
It was a fantastic week of learning and building new business relationships for the companies who accompanied the APA to Shanghai and the Chinese advertising agencies we met with. The two-day event enjoyed great support, with the CCO's/ECD s of all the major agencies presenting and a venue packed with Chinese agency personnel.
Who came? What was presented? What did we learn? What next? You can read all about the APA s Shanghai London Advertising Forum 2015 HERE, and see some of our favourite shots from the event by scrolling down...
