Proximity will no longer determine who you spend your time with. In this blog I summarize how Augmented Reality (AR) and Virtual Reality (VR) have changed and questioned the very fundamentals of physics and social engagements.
On 3rd October, 2016, our own Daniel Cheetham, Chief Interactive Officer at Happy Finish, will be speaking alongside the likes of Sir Richard Branson and many other innovative leaders in various creative fields, at the inspiring Virgin Disruptors conference held in London. The event focuses on creating tangible change across businesses and the world through a full schedule of stimulating speakers and interactive installations shared by like-minded changemakers. Tickets are on sale here; grab yours quick so you don't miss out on this extraordinary event!
Leading up to the event, Daniel spoke with Virgin Content Executive, Natalie Clarkson, to discuss how virtual reality is quickly reaching a point where it will change the way we live our lives.
Photograph by ©Nikola Krtolica used with kind permission of http://nikola-photographe.com
Last week, I was kindly invited by Cristal Festival to give a keynote presentation about VR & AR, in which I:
- Explored the ways in which these new technologies enable brands to communicate with consumers in new exciting and immersive ways.
- Shared with the audience some projects Happy Finish has created, with our clients and partners, throughout 2015.
- Discussed how VR is already maturing, developing its own storytelling and narrative styles.
- Looked at the impressive cost savings and ROI stats that brands can enjoy with VR solutions and campaigns.
