Proximity will no longer determine who you spend your time with. In this blog I summarize how Augmented Reality (AR) and Virtual Reality (VR) have changed and questioned the very fundamentals of physics and social engagements.

I'm often asked the difference between augmented reality (AR) and virtual reality (VR).  Put simply, AR brings digital content into the real world via a screen, whether that is a tablet, smartphone or poster, whereas VR uses a headset to place us in an altogether different and virtual environment.

As humans we've always been fascinated with our own existence, with a lifetime to focus on shaping ourselves in the way we see fit. There's something unique in our existence though. First we draw breath and only then do we shape ourselves in a truly tangible environment. 

A round-up of my experiences at Spikes Asia 2015

Having just returned from Spikes Asia with Jimi Gu, our Shanghai Studio General Manager, I wanted to share the buzz and creativity from the event.  Spikes Asia is where Asia Pacific’s creative community comes together for a spectacular three-day celebration of creativity in communications. From forward-thinking seminars by the industry's most influential figures to superb networking events, training and exhibitions of the region's best creative work, it's an opportunity not to be missed. 

 For more than 30,000 years human beings have adopted creative and artistic mediums with a goal to convey an experience or emotion, with the aim to evoke the feeling of empathy with a situation or location.