We’re thrilled that our virtual reality app we created for DDB Remedy and GSK Consumer Healthcare under the Excedrin brand has just won not one, but two Cannes Lions Health Awards!
Watch the "Introducing The Excedrin Migraine Experience App" video here.
The Health & Wellness Lions recognise life-changing creativity and celebrates consumer product communications, such as over-the-counter medicines, applications or devices. From a total of 2,023 entries, just 47 Lions were awarded in this category, and we’re incredibly proud that our experience grabbed the silver and bronze awards.
Invisible diseases are hard to experience for those who don’t have them. Our virtual reality experience changes that and shows how Excedrin® understands migraines and how to relieve the pain they cause. The primary goals were to show empathy and also to highlight the debilitation caused to all migraine sufferers.” Daniel Cheetham, CIO, Happy Finish.
This campaign reflects Excedrin’s position as ‘The Head Pain Expert,' it differentiates them in the market and is the common thread that ties together the visual executions of the campaign collateral across TV, online and print. This award cements our leadership in the industry and demonstrates how we are consistently producing some of the highest quality VR content experiences across the world.
To download the Migraine Experience app, visit the Apple Store or Google Play. Take a look at more of our fantastic virtual and augmented reality experiences.
