In many parts of the world at this time of year, we all experience the shock of taking our feet out from beneath warm sheets and placing them on a cold, unwelcoming floor. In the print ad, J. Walter Thompson Shanghai showcases how floors heated by the Noritz floor heating system are so warm, you might just want to cuddle up on the floor instead of in bed.
Announced earlier this month at the One Show China, Festival of Creativity awards ceremony, our CG and Retouch featured in J. Walter Thompson Shanghai s award winning, Noritz Floor Heating System campaign.
Happy Finish are proud to have supported JWT Shanghai, creating the CG, and Retouching the images, to create this beautiful campaign. Working with photographer Yang Tan to shoot the models, sleeping beauty and the child, which won the silver and bronze awards. Our impressive Shanghai and London team of Retouch artists included Alexis Goodwin, Eva Jin and Zheng Heng, along with CG artist, Martin Ocheng. We took the challenge head on, getting the floor textures just right to ensure that the wood felt like a premium grain product and the marble floor felt homely, not like hotel foyer floor and especially not like a cold bathroom floor.
Need some amazing CG or Retouch for your brand campaigns? Why not get in touch!
Credits
Client JWT Shanghai
Brand Noritz
Photographer Yang Tan
Retouch Happy Finish Artists Alexis Goodwin, Eva Jin, Zheng Heng
CG Happy Finish Artists Martin Ocheng