The recent retouch work by Happy Finish for hit ITV show Broadchurch was part of a recent ITV rebrand that has seen the broadcaster pick up a Silver award at the recent IPA Effectiveness Awards 2014!
As part of a marketing drive to return ITV to its place at the heart of popular culture , the company was rebranded with significant changes including a shift to genre advertising, use of off-air media, and a redesign of the logo and channel identity.
"The judges were impressed by the scale of the task and the great turnaround of a brand that had been declining for years". Troy Warfield, Chief Commercial & Licensee Officer, Avis Budget Group EMEA.
Credits
Brand ITV 'Broadchurch'
Photographer Finlay McKay & Frank Herholdt
Retouch Vahakn Vorperian & Chris Roome
Want to find out more about our retouch work?