We created a truly unique 360 view of what made for an unforgettable musical night.
Abbey Road Studios and Airbnb partnered to create a special competition for their melomaniac customers. As a part of Airbnb's ongoing "Night At" campaign, which hosts guests in extraordinary locations from NBA arenas to shark tank aquariums, contestants were asked to share which song's recording they would have most wished to witness at the legendary Abbey Road Studios. One lucky winner, along with three privileged guests, were invited to an unforgettable one night stay at the iconic studio where Pink Floyd, Depeche Mode, The Beatles and many more recorded some of their most famous albums.
To bring this campaign to life, Airbnb sought our interactive expertise to create a 360 degree still image of the room where the winners would spend the night, as well as a brief retouch and colour grade on the series of campaign images. At Happy Finish we have a strong relationship with Airbnb, having worked with them on many projects, but this time they became a full service client. Both our interactive and retouching teams worked in harmony to deliver the retouching assets and create a truly unique 360 view of what made for an unforgettable musical night.
Thanks to the seamless integration we have across all our departments, the quick turnaround of two days wasn’t a challenge for us.
All of the images in the campaign, including the 360 degree still, were beautifully retouched with a consistent and matching look. Photographer Jason Bell shot the stills and Davide Preite, our 360 DOP, shot the 360 degree images and stitched all the cameras together. Happy Finish artist Vahakn Vorperian, expertly retouched and graded all the images, an impressive feat for 360 where conventional shoot lighting is not an option and creative solutions are essential.
The campaign was successfully launched on digital media and social channels, creating an engaging buzz and generating loads of contest submissions. Click here to get a hint of what these lucky winners experienced, immersed in the music and surrounded by a sea of instruments, all under a roof that has listened to the greatest songs of our time.
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