"Georgia O'Keeffe's New Mexico in 360 has been Tate's most viewed video of all time." Sofie Roberts, Producer, Tate Digital.
Our 360 VR journey into Georgia O’Keeffe’s world, created for our client Tate Modern, has taken Facebook by storm, being the most viewed and interacted film the Tate Modern has ever released.
After ten days these incredible stats are mind-blowing, and they continue to grow. Sofie Roberts, Producer at Tate Digital, highlights that "Georgia O'Keeffe's New Mexico in 360 has been Tate's most viewed video of all time. On Facebook, the film is currently at:
3,379,049 views,
11,268 shares,
and 34K likes.
We've been really excited by its success and the potential of 360 to become a new platform for storytelling. The film has been used as a benchmark for Tate's digital success for this year, and we're looking forward to working with Happy Finish on forthcoming projects."
The film also made it as a featured video on the Oculus video app.
Created to promote the exciting new Tate Modern exhibition, this film shows how powerful 360 video can be to engage with the audience, especially when viewed in a virtual reality headset.