Thriving Asia Pacific market has seen 91% year on year growth for the company’s production capabilities over past 12 months driven by VR and AR services
London & Mumbai, 14th November 2016 - Happy Finish, the VR content specialists and global production studio, today announces significant expansion of its virtual reality (VR) and augmented reality (AR) operations in Asia. With an existing presence in the region, Happy Finish intends to maximise on growth opportunities of the thriving VR and AR market in Asia, a region where it has experienced 91% growth driven by the production capabilities in VR and AR alone over the past year.
With an existing presence in the region, Happy Finish is expecting to achieve its target of 200% year on year growth to 2019 by maximising the opportunities of the thriving VR and AR market in Asia.
Happy Finish is renowned for creating iconic advertising imagery for brands around the world. With operations in Europe, America and Asia Pacific, Happy Finish recently created the first ever virtual drive experience in India for Tata Motors, where it distributed more than 2 million Google Cardboard headsets to allow consumers to watch the experience. With commercial uses for VR in marketing and branding across Asia still in their infancy, and following strategic content partnerships with GroupM APAC and LeVR, Happy Finish is bolstering its production capabilities in the region by increasing resources and building on an interactive VR/AR production team based in India and China.
“We already boast one of the world’s most impressive portfolios of commercial VR and AR experiences, and we see Asia as a major growth area in this new technology, so for us it’s a key area for investment and further increase of our capabilities,” said Stuart Waplington, Global CEO at Happy Finish. “Around the world we are seeing rising demand for VR and AR-driven projects, and with our continued R&D in the area, we look forward to being able to scale further and faster into this critical region for our brand.”