Happy Finish teamed up with Tata Motors to produce India’s very first virtual test drive for the all-new Tata Tiago. The goal was to create an immersive experience to connect with young, forward-thinking consumers in a truly unique way. The brief was: Let’s make people experience a test drive, no matter where they are.
To read how this campaign came to life, download the full case study.
The innovative virtual experience begins by immersing the viewer in CG stadium before initiating the Tiago test drive. On the virtual drive, the exclusive features of the Tiago are showcased through a combination of 360 degree CG and live-action media, a first of its kind for the Indian market. The experience was distributed through an easy to use app, putting the consumers in the driver’s seat of the virtual expedition.
Download the Playstore app or the iOS app and experience the virtual drive first hand.
Explore our many interactive VR case studies here.
Credits
Client Tata
Virtual Drive Happy Finish