We are delighted to have worked with leading car photographer Tim Kent and agency TBWA, on the creative print campaign for the special edition of the Nissan Juke.
This pan European campaign celebrates Nissan s strong heritage in innovation leadership, while conveying the feeling of excitement behind Nissan s creations.
To reflect the adventurous nature of the Nissan Juke, the car was shot at a dynamic angle by Tim Kent to accentuate the unique design and look. Happy Finish retoucher, Terry Obiora then worked closely with the team to highlight the key features in retouch and add the dynamic water trails.
It was great to work with Tim and the team at TBWA on this new campaign, says Terry. The main challenge was adding the water droplets and conveying the notion of movement in the still image.
Out at the moment the print campaign will be run in over 20 European countries alongside the TVC also produced by TBWA and Digital District.
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Credits
Client Nissan