In the recently launched "We're Open" campaign, Smirnoff proudly celebrates inclusivity and its power to enrich the world around us. To reinforce this message, we worked with 72andSunny to create a full set of energetic imagery for the campaign's European release.
In addition to its core message of inclusivity, the campaign highlights music's influence to push past borders and create community. This theme was pronounced through a distinct colour grade and overall clean-up by our team over a series of striking lifestyle images shot by the talented Ivar Wigan. The collection integrated multi-part comps, seamless bottle overlays, and the build of a CG neon sign which was placed over the key campaign images.
Happy Finish retouch artist Keiran Clancy commented, "I was very excited when asked to join the team working on this project as Smirnoff has always created such iconic campaigns. The work was a nice mix of retouching disciplines, involving technical skill to create the perfect level of transparency with the highlights and shadows of the clear vodka bottles to reveal the photography behind. In the end, I think the team produced great results for this campaign and everyone was thrilled with the final images."
To see more projects like this, visit our product retouching and CG work here.
For a deeper look into Kieran's stylised approach, explore his impressive retouch portfolio here.
CREDITS
Brand: Smirnoff
Agency: 72andSunny Amsterdam
Photographer: Ivar Wigan
Creative Directors: Simon Schmitt & Emiliano Trierveiler
Art Directors: Wendy Richardson & Renee Lam
Producer: Nili Zadok
Copywriter: Benn Sutton
Producer: Happy Finish - Hannah Byers-Brown
Retouch Artists: Happy Finish -Kieran Clancy, Vahakn Vorperian, Sophie Morrison, & Rainer Usslemann
CGI Artist: Happy Finish - Simon Nankivell