We are proud to have helped the creative team at AMV BBDO produce this series of powerful adverts for the P&G brand Gillette, featuring brand ambassadors, Sir Chris Hoy, Liam Tancock and Tyson Gay.The series of visuals for the "Great Start" campaign have been placed on 3 high-rise tower blocks that are visible for miles to be seen by all visiting the Olympic Stadium.
Account Handler Matt Wilson explains a little more about the processes used on the project. We started by re-creating the building in 3D from good quality high res imagery from the agency. When this was looking realistic it was actually then a case of smashing the 3D bricks up in Cinema 4D to create the flying shards of brick. Retoucher, Vahakn Vorperian then finessed the images to create the powerful final effect.
Take a look at the finals images out on the tower blocks photographed by AMV BBDO in Stratford.
Credits
Client Gillette
Agency AMV BBDO
CGI Artist Happy Finish
Retoucher Vahakn Vorperian