Be more New York with this latest Virtual Reality experience for Subway, shot entirely on the streets of NYC!
The Interactive team here at Happy Finish has produced this 360 VR experience as part of the launch for Subway's latest sandwich the 'Beef Pastrami'. The experience was for the recent launch on London's Southbank where customers could get their hands on the tasty beef pastrami sandwich while sitting back in an iconic yellow cab surrounded by the streets of New York.
As you'll see from the film to the right, this VR experience took customers stateside and enabled Subway to bring the essence of New York to the people of London in a fun and engaging way. The reactions were superb and it is another indication of what virtual reality can do for brands in this ever-crowded market where engaging with your clients is becoming more and more difficult.
From the creative context, to the shoot itself and the post production, it's another great VR project the team here at Happy Finish are more than pleased to put their name to. Watch the video if you haven't already, and get in touch to find out how your brand can make the most of VR.
Credits
Brand Subway
Post Production Happy Finish
VR Experience Happy Finish