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Creating Exciting New Worlds for HSBC

24 May 2013

Posted by Production on 24 May 2013

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It's been our pleasure to collaborate with award winning photographer Andy Glass on the new print campaign for the international bank HSBC.

Retoucher Stefano Cherubini worked together with Andy and advertising agency Grey London to retouch the 2 new visuals showing iconic cityscapes of Shanghai and Hong Kong.

Enhancing the mood & developing the lighting played an important part of this retouch. The house and the background were shot separately so we spent quite a bit of time matching the lighting to make sure all elements worked in the scene, explains Stefano. Details of the waves and surf spray where also added in post-production to create the realistic final effect.

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Credits

Client HSBC
Agency Grey London
Photographer Andy Glass
Retoucher Stefano Cherubini

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