We are delighted to present the futuristic new campaign for Danish brand, Grundfos.
Working together with agency, Kunde & Co we helped produce a series of 3D environments and 3D lifestyle shots. To create the final photo-realistic effect it was important for the CG team of Matt Painter & Simon Nankivell to be involved in the project from the early stages.
For a project such as this it was really important to create a pre-vis for the images containing photographed models, explains Matt. This meant the distances and angles to shoot from could be worked out beforehand and also meant the models would integrated realistically into the CG environments.
Credits
Client Grundfos
Agency Kunde & Co
CGI Artists Simon Nankivell & Matt Painter
Retoucher Stefano Cherubini