Take a look a the explosive new campaign from advertising agency StLukes introducing Strongbow?s new Pear cider to the market.3D artist, Martin Ocheng helped the creative team realize this juicy concept by first modeling the whole pear in 3D. This was then manually broken into chunks and moved around to achieve the exploding effect.Take a look a the explosive new campaign from advertising agency StLukes introducing Strongbow s new Pear cider to the market.3D artist, Martin Ocheng helped the creative team realize this juicy concept by first modeling the whole pear in 3D. This was then manually broken into chunks and moved around to achieve the exploding effect.
The trickiest part was creating the fluids, because it s something so abstract it could take any shape and be right . It s a lot up to the viewer to decide if its fine or not, but hard to define exactly how it should be he explainsOnce modeled and textured, retoucher Terry Obiora worked his magic refining and moving slight fragments of the image until the creative team were happy with the overall look.
Take a look at we spot this ad out and about on the streets!
Credits
Client Strongbow
Agency St Lukes
CGI Artist Martin Ocheng
Retoucher Terry Obiora
To see more of Martin Ocheng's work click here.