Retoucher Stefano Cherubini had the delight of working with esteemed photographer Nadav Kander on the new British Airways campaign, To Fly. To Serve.
This print and OOH campaign is being run alongside an international TVC from advertising agency BBH focusing on key elements of British Airways motto, combining the brands aviation history with modern innovations in technology.
Collaborating with Nadav, Stefano strived to create a subtly stylised look with a slightly surreal edge whilst still retaining the brand's integrity and identity.
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Credits
Client British Airways
Photographer Nadav Kander
Retoucher Stefano Cherubini