To support the launch of Lufthansa's new Premium Economy class, Happy Finish, working alongside creative agency Space, has created a world-first in Augmented (AR) for both iPhone and iPad. The app gives users first-hand experience of Premium Economy seating, extolling the added comfort and benefits over regular Economy travel.
The app achieves this in a fun, engaging way, which encourages participation around some important messaging. The user is prompted to grab a plain sheet of paper and draw a simple sketch that relates to one of the new destinations on offer; such as Mexico City, Beijing, Sao Paulo and Chicago.
With the aid of Vuforia's new User Defined Marker technology, that sketch becomes a marker, triggering a life-size 360-degree animation of the Premium Economy seat, being built in AR. The user can then interact with the seat - exploring features of the new class.
To further highlight the key benefit of up to an extra 50% space, users can fill the Premium Economy seat area with life-size virtual objects such as pizzas, footballs, bricks and more; items abstractly inspired by the array of new destinations offered by Lufthansa.
This has been a fantastic project for us to have been involved with , comments Daniel Cheetham, Head Of Interactive at Happy Finish. Working with Space and Lufthansa, from concept to completion, offering a complete one-stop-shop for interactive creative production has enabled us to deliver an app that wows users and gives the brand a new and exciting way to communicate with customers .
To coincide with the launch of the app, Lufthansa is also running a competition offering the chance to win a pair of Premium Economy tickets to any destination it flies to. Users can take part by guessing the number of jelly beans that can fit in the space provided by Premium Economy class. The competition will run from the app s launch until November 30 2014.
The Premium Economy AR app will be available for download on iPad and iPhone this October across 12 languages. To find out more contact our Interactive team today.
