VR Cardboard is a no frills enclosure transforming smart phones into Virtual Reality headsets. It enables everyone to enjoy the world of virtual reality in a fun, inexpensive and accessible way.
To ensure Ted Bakers' newly refurbished Regent Street store opened with a Royal bang, the brand called on Happy Finish, alongside Plastic Interactive, to shoot, post produce, design and build a Virtual Reality (VR) Cardboard experience. Step into Ted Baker's newly refurbished Regent Street store from now until 11th September and you ll find yourself transported to a parallel universe which looks suspiciously like London Town. Simply slip on a pair of Ted s high-tech cardboard spectacles and flex your virtual reality muscles as you dash around some of the capital s most iconic hotspots on the hunt for hidden treasure.
HF is working at the forefront of VR technology, creating experiences for Oculus Rift, Cardboard VR and other upcoming VR viewers. From concept to completion, we offer a complete one stop-shop service; camera hire, post production, design and build services. 'Ted's Crown Jewels' is one of the very first branded cardboard VR apps we've seen. We look forward to creating more!
See the 'Making Of' video here
