We've been spotting the new campaign for Volvo gracing the billboards around the UK this week!
Retouched by automotive specialist Terry Oboria, these campaign images were created for creative agency, Grid 24 and advertising agency Arnold KLP as a predominately outdoor media campaign.
Creating an atmospheric environment was an important part of the retouching. Volvo had developed a signature Rebel Blue colour for the new design and it was important that the rest of the background environment built from stock photography really made the work stand out from the crowd!
Take a look at where we have spotted the adverts out & about!
Credits
Client Volvo
Agency Arnold KLP
Creative Agency Grid 24
Retoucher Terry Oboria