The Happy Finish team have been delighted to collaborate with agency LOVE Creative and photographer Finlay Mackay to work on the creative post-production for Diageo's new international campaign.Featuring the whole range of Johnnie Walker whisky, from the delicious Red Label to the ultimate Platinum Label the campaign "Where Flavour is King" is now being rolled out internationally.
Featuring the iconic striding man as master conductor, individual worlds were created on the shoot to represent the distinct characteristics of each whisky. Gigantic fruits and smoky layers made up part of the set photographed by Finlay to create the final opulent scenes.
3D Artist, Simon Nankivell created the range of bottles in CGI and matched the lighting to the shoot. These were then composited into the final scenese by retouchers, Nick Nedeljkovic, Rainer Usselmann and Anna Watson-Smith.
Take a look at some of the finals from this epic campaign below!Featuring the iconic striding man as master conductor, individual worlds were created on the shoot to represent the distinct characteristics of each whisky. Gigantic fruits and smoky layers made up part of the set photographed by Finlay to create the final opulent scenes.
3D Artist, Simon Nankivell created the range of bottles in CGI and matched the lighting to the shoot. These were then composited into the final scenes by retouchers, Nick Nedeljkovic, Rainer Usselmann and Anna Watson-Smith.
Credits
Client Johnnie Walker
Agency LOVE Creative
Photographer Finlay McKay
CGI Artist Simon Nankivell
Retoucher Nick Nedeljkovic
Retoucher Rainer Usselmann
Retoucher Anna Watson-Smith