"Day one of the festival was a packed one with sessions by Facebook s Fergus O Hare, Razorfish s Christian Behrendt and Happy Finish s Simon Gosling, along with HT Osmosis and Zee MindSpace.
Advertising today is a constellation, combining ideas, skills and technologies. Whether it is the medium or the message, the method of delivery or how companies understand and interact with consumers rules are being broken every day.
Happy Finish s Simon Gosling in his session on Future Citizens took the audience through how virtual and augmented reality can create a difference in the advertising world. He said, Virtual and augmented reality are the future of advertising world as they bridge the gap between brands and consumers, thus engaging them in a totally difference experience.
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