Retouching against the clock for Nike

Nike Shanghai approached Happy Finish to work on 8 images in 24 hours. The party had started and the retouch team, lead by Alexis Goodwin, Creative Director at Happy Finish Shanghai, jumped on the task. Challenge accepted!

This project is a great example of an assignment only a creative agency such as Happy Finish can achieve with a great team of skilled artists, as opposed to individual freelancers operating in isolation. Happy Finish managed to provide the solution thanks to outstanding team work where Alexis set the grade and the whole team helped in parallel, adding details such as the falling snow.

Commenting on this campaign, Alexis explains, We were asked to retouch eight images of a local athlete traversing a cold and snowy Beijing. The client gave some direction to think about the against the city elements feeling. Our reference was a global campaign that had a very muted, dark and cinematic look, which placed the athletes against dark foreboding backdrops full of urban textures and brickwork. However, the source images were very bright since there was a lot of freshly fallen snow. The important balance was achieving the ominous urban atmosphere without darkening the shot so much that it looked fake. The challenging timeline meant that we got the whole team involved in prepping and retouching the files. This made it possible to adjust the final colour and consistency between the images and deliver them on time .

When a client needs high quality work, in a quick turn around, Happy Finish is the solution. We are always there to help our clients solve their problems, even if the requests are challenging!