Happy Finish have once again teamed up with White Lodge on this Menno Fokma directed film for River Island designer James Long.
The film was premiered by the British Fashion Council in partnership with River Island and men's magazine GQ, and you can see the full edit by clicking to the right of the screen.
The collection will go on sale in River Island stores and online on 24th February.
Credits
Brand River Island
Director Menno Fokma
Production White Lodge
Designer James Long
Post Production Happy Finish