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Don't be a Shovelhead

31 Oct 2013

Posted by Production on 31 Oct 2013

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We teamed up with award winning photographer Randal Ford and the creative bods from Gyro Denver to retouch the humorous awareness campaign for DCP Midstream largest natural gas gather and processer in the US.

The campaign concepted & art directed by the team at Gyro aims to educated and change misconceptions regarding calling 811 (a hotline for checking gas and utility lines) and raise awareness of the surrounding dangers if these are not checked first.

Retouched by Stefano Cherubini the creative retouching processes involved shaping the models heads to give each character distinguishing shovelhead features while addressing the overall look and feel with a lightly stylised colour grade with an air of drama to give the images a feeling of mood and menace.

Take a look here for some more retouching campaigns from Stefano Cherubini.

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Credits

Client DCP Midstream
Agency Gyro Denver
Photographer Randal Ford
Retoucher Stefano Cherubini

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