In collaboration with photographer Richard John Seymour and D&AD we have created an amazing 360 experience that adds another layer of impact to his shortlisted work for the Next Photographer Award at the Festival this year. This content will be released exclusively at D&AD Festival, don’t miss us at G5 for the exclusive preview, just opposite Getty Images.
Richard’s work takes you to Yiwu, south of Shanghai, also known as China Commodity City, famous for being the largest small commodity wholesale market in the world. He captured thousands of stalls that exhibit multiple and slight variations on a particular item. Each individual seller occupies a space consumed by the very items that make them their living. His conceptual artwork in it’s entirety raises questions about the nature of value, economies of scale, and human labour.
After sharing our 360 interpretation of his work with him, Richard was really enthusiastic about the results: “The experience works so well. I really enjoyed spinning my way around the images, they look fantastic, and make the images look even more overwhelming (in a good way!). I’m really happy to be shortlisted for D&AD Next Photographer Award.”
Don’t miss this amazing piece. We will be also showing our latest immersive VR experiences for leading brands and agencies including projects we have created for Subway, Tata Motors and Garage Mag, amongst others. Join our team, grab a headset and enjoy! To see more of our case studies click here.
