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Happy Finish Blog

Ed O'Brien

Ed O'Brien
Ed is an Account Manager within the Interactive Virtual Reality team at Happy Finish, helping to educate brands and agencies in what’s possible with the technology. Ed works with brands and agencies to understand their campaign challenges and develop experiences/solutions that generate ROI. Having held senior positions within production companies, a creative agency and with a Masters in Business Innovation and Entrepreneurship, Ed is well placed to help brands and agencies develop these immersive VR content experiences for their campaigns. Ed describes his ideal VR experience as one that stays on the very edge of the technology curve while also respecting the few remaining limitations.

Recent Posts

Virtual Reality: 4 Principles When Creating VR Content

[fa icon="calendar'] 30 Nov 2015 / by Ed O'Brien posted in Virtual Reality

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The next few months will see the closing of what has seemed like an eternal beta phase for the Virtual Reality industry. Last week saw the consumer release of the Samsung GearVR, the first of the four mass produced head-mounted-displays (HMD’s) coming to market in the next year. The GearVR has sold out across all outlets until after Christmas and is predicted to account for the majority of HMD market share over the coming year, mostly because it's not a stand alone VR solution like the Oculus, Vive and Morpheus which require a much greater outlay comparable to a low-end T.V or a games console.  The GearVR is a relatively low cost accessory or add-on (retailing at $99) for users of Samsung smartphones which account for the largest share of the smartphone market at approximately 20% compared to Apple's 14%. The potential user base for GearVR is the order of hundreds of millions.

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